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Sales Automation

Combining Customer Relationship Management (CRM) with sales automation tools helps sales teams plan and monitor their sales activities and provides the necessary customer data throughout the entire selling process. Browse our news, analysis, and advice for sales professionals and managers looking take advantage of these time and labor saving strategies.

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CRM Special Report: Vertical Markets Spotlight

A roundup of the CRM innovation taking place in eight important sectors.

01 Apr 2024

CRM in Media/Entertainment: Vertical Markets Spotlight

Ever-expanding programming options challenge everyone today.

Erik J. Martin // 01 Apr 2024

CRM in Telecommunications: Vertical Markets Spotlight

CRM integration challenges loom for telcos in a turbulent industry.

Phillip Britt // 01 Apr 2024

CRM in Professional Services: Vertical Markets Spotlight

Automation needs to replace data ambiguity.

Paul Korzeniowski // 01 Apr 2024
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Trends in Revenue Intelligence: Boost Sales Teams’ Efficiency through Automated Data Capture and AI

Companies are increasingly turning to advanced solutions that automate the capture of all interactions and activities, seamlessly integrating them into CRM systems.

Tara Pawlak // 29 Apr 2024

How CSOs Can Maximize Sales Analytics’ Impact

Leaders should start by establishing a clear vision and road map.

Tyler Huguley and Steve Rietberg // 23 Apr 2024

Experiential CRM: Designing Immersive Marketing Campaigns and Events

This approach aims not just to engage customers but to envelop them in the narrative and values of a brand.

Mike Szczesny // 16 Apr 2024

Revolutionizing Sales and Marketing: How AI is Unleashing the Potential of SDRs

Artificial intelligence can help sales development reps focus on the more strategic work of building relationships.

David Malpass // 02 Apr 2024
News
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CRM Is Good, Even in the Bad Times

Some markets face an uphill climb, but that just makes investing in CRM even more crucial.

Leonard Klie // 10 Apr 2024

Sales’ Big Challenge: Winning the Game

When it comes to B2B sales, here's a look at one thing that hasn't changed over the years, but needs to.

Jim Dickie // 03 Apr 2024

In a World of AI Co-Pilots, Who’s Ready to Fly the CX Plane?

The question of pilot (i.e., human) readiness has entered the AI picture.

Liz Miller // 28 Feb 2024

Expanding the Tech Stack Is a Business and Personal Imperative

Here are three technology innovations that you really need to adopt as soon as possible.

Leonard Klie // 13 Mar 2024
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