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Customer Data Analytics

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

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AI-Powered Dashboards Give Employees and Supervisors Real-Time Insight

The advent of work-from-home contact centers has spawned a tech revolution in operations management.

Phillip Britt // 01 May 2024

Tips and Technologies for Reducing Ad Fraud

New artificial intelligence algorithms can detect bogus or inflated ad traffic.

Linda Pophal // 01 May 2024

CRM Special Report: Vertical Markets Spotlight

A roundup of the CRM innovation taking place in eight important sectors.

01 Apr 2024

CRM in Education: Vertical Markets Spotlight

Personalizing outreach across all life stages.

Phillip Britt // 01 Apr 2024
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Trends in Revenue Intelligence: Boost Sales Teams’ Efficiency through Automated Data Capture and AI

Companies are increasingly turning to advanced solutions that automate the capture of all interactions and activities, seamlessly integrating them into CRM systems.

Tara Pawlak // 29 Apr 2024

How CSOs Can Maximize Sales Analytics’ Impact

Leaders should start by establishing a clear vision and road map.

Tyler Huguley and Steve Rietberg // 23 Apr 2024

Experiential CRM: Designing Immersive Marketing Campaigns and Events

This approach aims not just to engage customers but to envelop them in the narrative and values of a brand.

Mike Szczesny // 16 Apr 2024

It’s Time to Make AI More Human

Outlasting the AI hype means making AI more human.

Bryce Maddock // 12 Apr 2024
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5 Ways AI Can Enhance CX (and EX)

It's not a question of will you use AI, but when.

Donna Fluss // 29 Apr 2024

Generative AI Is Everywhere, but Will Consumers Ever Fully Understand It?

Due to distrust and a lack of understanding, consumer adoption of genAI is lagging.

Audrey Chee-Read // 02 May 2024

Achieving Trust in the Age of AI

Companies will learn that without enough precision data, mistrust of AI will persist.

R "Ray" Wang // 29 Mar 2024

CRM Is Good, Even in the Bad Times

Some markets face an uphill climb, but that just makes investing in CRM even more crucial.

Leonard Klie // 10 Apr 2024
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